The role of brand in gaming

Past

In today’s crowded digital marketplace, it’s more important than ever to stand out. This session focuses on how to develop a strong, memorable brand identity and maintain consistency across platforms. Learn how to use branding as a tool to connect with your audience and grow your presence online.

Speakers

Dan Sutton

Global VP Marketing, Riot Games

Dan Sutton is the Vice President of Global Marketing at Riot Games, where he leads creative, production, and growth marketing across games, esports, and entertainment. Since joining Riot in 2015, he has helped shape the brand vision for titles like League of Legends and VALORANT, and led campaigns for major events and the Emmy-winning Netflix series Arcane. With two decades of experience at top companies like Google, Apple, and The Martin Agency, Dan brings a wide-ranging creative perspective to his work. Outside of Riot, he enjoys wine tasting, spending time with his family, and playing RPGs and shooters.

Ayriel Hunt

Senior Global Creative Director, 2K Games

I’m a hands-on Creative Director with over a decade of industry experience, currently at 2K, focused on fandom-building for upcoming IPs. With a background in visual design and a knack for storytelling via a transmedia experience. I’ve helped shape campaigns for League of Legends, VALORANT, and Netflix’s Arcane—blending games and music into bold, player-first creative.

I’m passionate about mentoring talent, pushing creative boundaries, and turning game launches into full-blown fan movements.

Fun fact: I saw Black Widow three times in IMAX. Nobody asked me to.

Jowey Roden

Chief Creative Officer, Koto

Jowey Roden is a highly accomplished Creative Director and Founder of koto.studio, with a strong reputation for shaping the futures of major brands like Airbnb, Sonos, Peloton, Venmo, Uber, Netflix, and Spotify, as well as guiding emerging start-ups. Throughout his career, Jowey has held various key roles, including Chief Creative Officer at Koto, Advisor at Electric Ant and GoodCash, and Designer at renowned organizations like DesignStudio London and Liberty Ltd.

Past events

#02

The future of brand in health

In today’s rapidly evolving health landscape, brand plays a critical role. This session explores how branding goes beyond logos and colour palettes to build trust, clarity, and connection in a $6 trillion wellness economy. Learn how leading health brands—from disruptors speaking directly to consumers to B2B companies influencing hospitals and insurers—cut through complexity, earn credibility, and stay relevant.

November 12, 2025

#01

The role of brand in gaming

June 4, 2025

OFF Live is a Koto initiative.

A team of optimists building brand and digital for the most impactful companies of today and the founders of tomorrow.