The future of brand in health

Past

In today’s rapidly evolving health landscape, brand plays a critical role. This session explores how branding goes beyond logos and colour palettes to build trust, clarity, and connection in a $6 trillion wellness economy. Learn how leading health brands—from disruptors speaking directly to consumers to B2B companies influencing hospitals and insurers—cut through complexity, earn credibility, and stay relevant.

Speakers

James Greenfield

CEO, Koto

James Greenfield is the CEO and Co-Founder of Koto, the global creative company behind work for Airbnb, Netflix, Uber, and Sonos. A designer by background, James leads teams across four continents to build brands that connect emotionally and stand out creatively. Before founding Koto, he helped rebrand Airbnb and the Premier League while at DesignStudio.

Tatiana Kuzmowycz

VP of Brand, WHOOP

Tatiana Kuzmowycz is the Vice President of Brand at WHOOP, leading global strategy and creative for the human performance company. She’s been instrumental in defining WHOOP’s voice and identity as it helps people better understand and optimize their health. Tatiana is passionate about the intersection of wellness, design, and culture.

Jason Hopper

Senior Director of Brand, Medtronic

Jason Hopper is the Global Brand Lead at Medtronic, where he shapes how one of the world’s largest medical technology companies connects its mission—engineering the extraordinary—with people everywhere. With deep experience in brand strategy and storytelling, Jason helps translate complex healthcare innovation into human impact.

Katelyn Watson

CMO, TALKSPACE

Katelyn Watson is the Chief Marketing Officer at Talkspace, leading global marketing strategy, brand positioning, and growth initiatives for one of the leading digital mental health platforms. She brings 20 years of experience to the role, and a strong background in scaling consumer and health brands. At Talkspace, Katelyn is focused on making mental health support more accessible and trusted.

Past events

#02

The future of brand in health

November 12, 2025

#01

The role of brand in gaming

In today’s crowded digital marketplace, it’s more important than ever to stand out. This session focuses on how to develop a strong, memorable brand identity and maintain consistency across platforms. Learn how to use branding as a tool to connect with your audience and grow your presence online.

June 4, 2025

OFF Live is a Koto initiative.

A team of optimists building brand and digital for the most impactful companies of today and the founders of tomorrow.