The next era of brand in consumer tech

Upcoming

In a category defined by relentless innovation, brand has never mattered more. This session explores how branding goes beyond specs and feature lists to build desire, identity, and cultural staying power in a trillion-dollar consumer electronics market. Learn how the brands that cut through, from heritage names redefining their role in people's lives to bold challengers creating entirely new categories, move beyond product marketing to tell stories that last.

Webinar detail

This event happens online.

The event will be held in English

Capacity

Limited seats: 200

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Agenda

The origins of brand in consumer tech

5 mins

The state of the category today

10 mins

The forces reshaping consumer behaviour and brand

10 mins

Adapting your brand for what comes next

10 mins

Q&A

10 mins

Duration: 45 mins

Speakers

Industry leaders

Tom Hostler

Chief Digital Officer, Koto

Tom is Chief Digital Officer at Koto, where he leads the digital practice across the agency's five global studios. With over 20 years in digital design and brand experience, he's spent his career making the case that brand and digital aren't separate disciplines–and building the work to prove it.

Charles Kha

VP Integrated Marketing, Microsoft

Charles is Vice President of Integrated Marketing at Microsoft, where he works across some of the company's most significant product and platform initiatives. He brings a rare cross-industry lens to what it means to build and market brand at genuine scale.

Andreas Wieser

VP Global Brand Strategy, Miele

As VP of Global Brand Strategy at Miele, Andreas is responsible for one of the rare things in consumer electronics: a brand with genuine heritage and a point of view to match. His work centres on turning brand thinking into experiences that feel consistent and considered at every touchpoint.

Alaina Lovera

Senior Director, Global Head of Brand & Creative, Logitech

Senior Director and Global Head of Brand and Creative at Logitech, Alaina oversees brand strategy and creative execution across one of the most recognised names in personal technology: a portfolio spanning everything from gaming to video collaboration.

Electronics in focus

Over the past years, we’ve worked with a good collection of clients that keep us deeply connected to the consumer electronics world.

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A team of optimists building brand and digital for the most impactful companies of today and the founders of tomorrow.