The next era of brand in consumer tech

Past

In a category defined by relentless innovation, brand has never mattered more. This session explores how branding goes beyond specs and feature lists to build desire, identity, and cultural staying power in a trillion-dollar consumer electronics market. Learn how the brands that cut through, from heritage names redefining their role in people's lives to bold challengers creating entirely new categories, move beyond product marketing to tell stories that last.

Speakers

Tom Hostler

Chief Digital Officer, Koto

Tom is Chief Digital Officer at Koto, where he leads the digital practice across the agency's five global studios. With over 20 years in digital design and brand experience, he's spent his career making the case that brand and digital aren't separate disciplines–and building the work to prove it.

Charles Kha

VP Integrated Marketing, Microsoft

Charles is Vice President of Integrated Marketing at Microsoft, where he works across some of the company's most significant product and platform initiatives. He brings a rare cross-industry lens to what it means to build and market brand at genuine scale.

Andreas Wieser

VP Global Brand Strategy, Miele

As VP of Global Brand Strategy at Miele, Andreas is responsible for one of the rare things in consumer electronics: a brand with genuine heritage and a point of view to match. His work centres on turning brand thinking into experiences that feel consistent and considered at every touchpoint.

Alaina Lovera

Senior Director, Global Head of Brand & Creative, Logitech

Senior Director and Global Head of Brand and Creative at Logitech, Alaina oversees brand strategy and creative execution across one of the most recognised names in personal technology: a portfolio spanning everything from gaming to video collaboration.

Past events

#03

The next era of brand in consumer tech

June 4, 2026

#02

The future of brand in health

In today’s rapidly evolving health landscape, brand plays a critical role. This session explores how branding goes beyond logos and colour palettes to build trust, clarity, and connection in a $6 trillion wellness economy. Learn how leading health brands—from disruptors speaking directly to consumers to B2B companies influencing hospitals and insurers—cut through complexity, earn credibility, and stay relevant.

November 12, 2025

#01

The role of brand in gaming

In today’s crowded digital marketplace, it’s more important than ever to stand out. This session focuses on how to develop a strong, memorable brand identity and maintain consistency across platforms. Learn how to use branding as a tool to connect with your audience and grow your presence online.

June 4, 2025

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A team of optimists building brand and digital for the most impactful companies of today and the founders of tomorrow.